Heritage

The Nolet Distillery in Schiedam, Holland has been producing the highest quality spirits for ten generations. Ketel One Vodka is inspired by over 300 years of family distilling expertise.

1691

The Inspiration for Ketel One Vodka

Joannes Nolet, after perfecting his unique distillation method, founded a distillery in Schiedam, Holland. He chose a location close to the North Sea and its large grain auctions.

1794

The Whale

Four generations later, with the Distillery under the control of Jacobus Nolet, family members build the Nolet Distillery windmill, known as 'The Whale,' a magnificent landmark that remains today in the Schiedam town center.

1867

The Nolets Look Westward

The family acquires an interest in shipping and begins focusing on exporting its spirits.

1902

Sowing the Seeds of Success at the Turn of the Century

The Nolet family opens a distillery in Maryland, U.S.A., but later withdraws from the American market during Prohibition. Needless to say, they would come back with a flourish.

1979

A Proud Milestone

The seventies closed with a new beginning, as 10th generation Nolet, Carolus Nolet, Sr., assumes control of the Nolet Distillery.

1983

Onward and Upward

In this year, Carolus Nolet, Sr. develops the Ketel One Vodka recipe and launches it in the U.S.

1991

A New Frontier

With the momentum created by the popularity of Ketel One Vodka, Nolet Spirits USA is founded. It was during this year that Carl Nolet, Jr. made the decision to move to the United States, dedicating himself to the growth of the company.

2000

The Fruits of Our Labor

With the new millennium comes new ideas, and the Nolet Distillery produces a super-premium, flavored vodka, Ketel One Citroen. It launches in the U.S.

2002

The Million Case Mark

Ketel One Vodka celebrates as annual sales reach 1,000,000 cases; a remarkable accomplishment considering advertising was done by word-of-mouth.

2003

The Ketel One Brand Finds Its Voice

The first national Ketel One print advertising campaign, "Dear Ketel One Drinker," launches in the U.S.

2010

The Debut of Ketel One Oranje

We launch a new, orange-flavored vodka in the U.S., Ketel One Oranje.