
Cheers to you!
The Turning Point
• South AfricaBartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.
- UBU is a South African organization that helps equip members of the community with skills and resources to self-build homes and places of belonging by means of sandbag houses. This preserves the dignity of the occupants by providing agency over how they can build and expand their homes according to their needs and available resources. These informal settlements are often troubled by rampant gang violence, shack fires, and noise pollution. The sandbag houses are more structurally sound than the standard zinc shacks found in informal settlements and come with added benefits such as being fire-resistant, bulletproof, eco-friendly, and cost-effective. The
- Turning Point project has partnered up with UBU to provide support in funding the resources used for these houses. We have created a cocktail named after the project which will be sold in selected venues across the country to raise the funds for UBU. The Turning Point cocktail is a simple two-ingredient, stirred cocktail that consists of Ketel One Vodka and a strawberry-rooibos shrub. The shrub uses locally farmed strawberries and ingredients that support local vendors. It is served over ice and garnished with a mint bouquet and a lemon-scented beaded key which we have bought to support local bead
- artists. This key is a symbolic representation of home ownership and goes through a journey from the hands of the bead artists to bartenders, and finally to our guests which in turn helps give real keys to real homes to members of our community.
Taste it for yourself.

The Turning Point
Ingredients
Ketel One Vodka 50 ml
Strawberry and Rooibos Shrub 70 ml
Garnish:
Mint bouquet and beaded key (lemon oil infused)
Prep Ingredient Recipe & Method
Strawberry and Rooibos Shrub:
250g strawberries
150g strong rooibos tea
100g white sugar
200g white spirit vinegar
Method:
Add all ingredients to a vacuum-sealed bag. Sous vide at 57 Celcius for 3 hours. Strain through a coffee filter and bottle.
Garnish Method:
Gather 3 mint sprigs to form a bouquet and place them in the drink. Drop 3 drops of lemon oil on the wooden beaded key and place the key next to the bouquet.
Chill stirring beaker
Add Ketel One and the strawberry and rooibos shrub to the stirring beaker
Add ice and stir to dilute
Strain into a tumbler over ice
Garnish with a mint bouquet and beaded key
Explore global initiatives

Imperfect Partnerships
Bartender Nick Tesar of Australia builds perfectly 'Imperfect Parnerships' between the farmer and bartender community to create cocktails that are more flavourful and less wasteful while providing security for the farmers.

Circles Project
Bartender Vinicius Demian of Brazil, is doing remarkable work to support vulnerable people in their fight against hunger and unemployment. With each of his Ketel One ‘Circles’ cocktails, he provides juices for food for those in need and a 1 BRL donation to Learning For Life.

Finding Flavours
Bartender Mathias Klausen Broksø of Denmark shows the value of what grows on the doorstep by offering masterclasses on how to ‘find flavour’ through foraging and fermentation, using his Ketel One ‘Finding Flavours’ cocktail to invite his guests into the wild!

The Balance
Bartender Adrián Michalčík of Norway is on a remarkable quest to ensure better quality lifestyles and to re-connect his community with nature, using his Ketel One cocktail - ‘The Balance’.

Sunflower Smile Project
Bartender Yui Ogata of Japan is inspiring and sharing knowledge with those at her local special needs center on how to make an orgeat from sunflower seeds from her town, as well as mango surplus that they can sell - this surplus being the key ingredient in her Ketel One ‘Seeds of Smile’ cocktail.

The Turning Point
Bartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.