Cheers to you!
Never Wasted
• AustraliaOne bar's trash is another bar's treasure.
- For the first time, Matt Whiley, one of the leading names in Australian cocktail culture, will be taking the Ketel One Never Wasted concept from his award-winning venue RE and into Sydney's CBD as part of the World Class Cocktail Festival. Four bars on Clarence Street - The Barbershop, PS40, Old Mate's Place and the Lobo - have been hand-picked by Whiley to participate in this circular economy of bars utilising each other's waste to feature a Ketel One Never Wasted Cocktail.
Explore global initiatives
Imperfect Partnerships
Bartender Nick Tesar of Australia builds perfectly 'Imperfect Parnerships' between the farmer and bartender community to create cocktails that are more flavourful and less wasteful while providing security for the farmers.
Finding Flavours
Bartender Mathias Klausen Broksø of Denmark shows the value of what grows on the doorstep by offering masterclasses on how to ‘find flavour’ through foraging and fermentation, using his Ketel One ‘Finding Flavours’ cocktail to invite his guests into the wild!
The Turning Point
Bartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.
Sunflower Smile Project
Bartender Yui Ogata of Japan is inspiring and sharing knowledgewith those at her local special needs center on how to make an orgeat from sunflower seeds from her town, as well as mango surplus that they can sell - this surplus being the key ingredient in her Ketel One ‘Seeds of Smile’ cocktail.
Circles Project
Bartender Vinicius Demian of Brazil, is doing remarkable work to support vulnerable people in their fight against hunger and unemployment. With each of his Ketel One ‘Circles’ cocktails, he provides juices for food for those in need and a 1 BRL donation to Learning For Life.
The Balance
Bartender Adrián Michalčík of Norway is on a remarkable quest to ensure better quality lifestyles and to re-connect his community with nature, using his Ketel One cocktail - ‘The Balance’.