
- Community + Passion = Upliftment"The Hand Up Mentorship Project" came about as there was a realisation that many of our brothers and sisters in the bar and hospitality industry were being left behind and unable to progress.This issue may have many different reasons, but whilst some of us have had some success in our careers, we cannot stand by and not try and help in at least a small way. How do we move forward as a community when so many of us struggle to find success no matter how hard we work. We feel the reason may be because
- of the lack of exposure to the knowledge one would attain from having a mentor. Mentors share their personal experiences, pass on trusted information, guide them and set them on a path for greatness.As a community, we recognise that we need to see more integration, diversity and inclusion on all levels.Currently, we have earmarked ten of South Africa's top most inspiring and experienced industry experts to be these mentors. In conjunction with Diageo S.A, these experts will find ten passionate mentees each to inspire, mould, and equip to be the best they can be, essentially giving 100 individuals a chance
- of a lifetime.So by the time World Class 2022 comes around, they will have the confidence and the skill required to compete at the highest level.Besides standard bar basics being part of the curriculum, the material will include integrating sustainable ingredients, however, most importantly, sustainability of one's life in leading a healthy balanced lifestyle to maintain a long and successful career in hospitality.
Taste it for yourself.

Cacao Affair
Ingredients
40ml Ketel One Vodka37.5ml Cacao infused vermouth100ml Cacao soda20ml Cascara syrup
Prep Ingredient Recipe & Method
Roll the vodka, cacao infused vermouth, cascara syrup. Pour over fresh ice and top with cacao soda. 1 rotation stir and ice lift to mix. Spritz with orange zest and garnish with long trimmed zest.
Explore global initiatives

Imperfect Partnerships
Bartender Nick Tesar of Australia builds perfectly 'Imperfect Parnerships' between the farmer and bartender community to create cocktails that are more flavourful and less wasteful while providing security for the farmers.

Finding Flavours
Bartender Mathias Klausen Broksø of Denmark shows the value of what grows on the doorstep by offering masterclasses on how to ‘find flavour’ through foraging and fermentation, using his Ketel One ‘Finding Flavours’ cocktail to invite his guests into the wild!

The Turning Point
Bartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.

Sunflower Smile Project
Bartender Yui Ogata of Japan is inspiring and sharing knowledgewith those at her local special needs center on how to make an orgeat from sunflower seeds from her town, as well as mango surplus that they can sell - this surplus being the key ingredient in her Ketel One ‘Seeds of Smile’ cocktail.

Circles Project
Bartender Vinicius Demian of Brazil, is doing remarkable work to support vulnerable people in their fight against hunger and unemployment. With each of his Ketel One ‘Circles’ cocktails, he provides juices for food for those in need and a 1 BRL donation to Learning For Life.

The Balance
Bartender Adrián Michalčík of Norway is on a remarkable quest to ensure better quality lifestyles and to re-connect his community with nature, using his Ketel One cocktail - ‘The Balance’.