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Our Story
Taste runs in the family. And has done for eleven generations.
We're Ketel One, a family-made vodka created in 1983 by the Nolet Family that has never compromised on quality or exceptional flavour in over 300 years. All that experience has made us experts in distilling. It’s why we can proudly say that our exquistively smooth and super-premium vodka is the best choice for those who crave a drinking experience like no other. Crafted in a copper potstill in combination using modern distilling techniques, every batch of Ketel One is approved by a member of the family still to this day. Just so we can be extra sure that every bottle maintains the crispness, clarity, softness and long finish that makes us the #1 best-selling & #1 top-trending vodka in the world's best bars*. Drinks International, 2023

Mixing things up for better. Explore the stories of bartenders championing positive change in their communities through their Ketel One Vodka Cocktails and get inspired to stir up your own community.
Brazilian bartender Vinicius Demian saw the circular potential of cocktails early on. With every Ketel One 'Circles' Cocktail, he donates 1 BRL to Learning for Life, a training program for young adults in vulnerable situations. Plus, the juice from his orange cordials goes to an organisation fighting hunger and homelessness.
"Bartender Yui Ogata of Japan is inspiring and sharing knowledge with those at her local special needs center on how to make an orgeat from sunflower seeds from her town, as well as mango surplus that they can sell - this surplus being the key ingredient in her Ketel One ‘Seeds of Smile’ cocktail."
Bartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.
Brazilian bartender Vinicius Demian saw the circular potential of cocktails early on. With every Ketel One 'Circles' Cocktail, he donates 1 BRL to Learning for Life, a training program for young adults in vulnerable situations. Plus, the juice from his orange cordials goes to an organisation fighting hunger and homelessness.
"Bartender Yui Ogata of Japan is inspiring and sharing knowledge with those at her local special needs center on how to make an orgeat from sunflower seeds from her town, as well as mango surplus that they can sell - this surplus being the key ingredient in her Ketel One ‘Seeds of Smile’ cocktail."
Bartender Joshua Hendricks of South Africa is on a collaborative mission with bars around the country to provide homes for those in need, by ensuring that one sandbag is filled for each Ketel One ‘The Turning Point’ cocktail he sells, going towards building new housing for his community.